History

Two centuries of grape harvests make history. Since 1820 Tosti has been producing still and sparkling wines and is a family-run estate which has witnessed seven generations of the Bosca family at the helm of operations.
A heritage made up of culture and tradition which has led to the identification of the best zones and the best methods for processing grapes. Two hundred years of experience which, now more than ever before, guide the estate in its choices and in the challenges of the future.


Every year, Tosti wines receive prestigious acknowledgements and quality certificates and Italian and international level. However, the greatest acknowledgement for Tosti are the 10 million bottles of wine sold all over the world to satisfied consumers: something the estate is immensely proud of and which encourages it to strive to improve constantly.

1527

A Landsknechte mercenary, on his way home, after ravaging the city of Rome, attracted by the beauty of the area, decided to stop in Canelli and farm the land. As the years went by, his name, Bosch, was Italianised to Bosca and his estate was handed down first to his children and then to his grandchildren, who continued to farm the land.
1520

1820

This date marks the official start of the production and sale of Giovanni Bosca, as proven by the receipt for payment of the Regia Gabella dated 1820.
1820

1850

In the second half of the 19th century, winemaking activities continued in the Canelli area, with the perfection of the Classic Brut sparkling wine production method, which was applied to the bottling of Moscato.
1850

1900

Thanks to increasingly specialised production techniques, the sale of bottled wine began, especially in the areas close to the French- Italian border.
1900

1925

The production of Vermouth began. Exports of this product to Somalia and Ethiopia reached very high peaks during the Italian war to conquer East Africa.
1925

1950

The first fully automatic bottling lines were installed and the first important agreement was signed with the USA: this was a moment of historical importance for the future development of the estate, which began venturing out onto the markets of Northern Europe, the Far East, South America and Australia.
1950

1955

In the 1950s, especially in the US, the estate decided to flank its leading brand, Giovanni Bosca, with additional brands, to avoid competition between distributors. The Tosti brand was an immediate success: it sounds a bit like the words toast and taste and even the name of Asti. The brand name Tosti very soon reached second place in terms of importance on the US Market.
1955

1976

This was the year in which the estate opened its second production plant, once again in Canelli.
1976

1988

At the end of the 1980s, given the fact that the Tosti brand had become so famous on the US Market, the estate decided to market its sparkling wines under this name. The estate also focused on the Tosti brand in Italy, investing in a high impact TV campaign as part of its marketing strategy.
1988

1999

The Tosti “navel” bottle was born: a unique and distinctive container registered internationally as an ornamental model.
1999

2000

The years from 2000 onwards were characterised by the estate’s biggest expansion, consolidating its presence on the domestic and foreign markets.
2000

2012

Tosti is experiencing an extensive renewal in terms of institutional image and also with regard to the research and development of new products. The spirit is still the same: room for innovation, creativity and design, to offer wines with a unique and distinctive image to strengthen the brand’s identity in Italy and the world.
2012