History

Year 1527

A soldier of fortune of lansquenet origin on the way back from laying the town of Rome waste halts in Canelli fascinated by the charming places, puts aside the glorious double-edged sword, the “lanzichenecca”, and sets to farm the land. In the course of the years he italianizes his name from Bosch to Bosca and hands down his estate to his children and after them to his grandchildren, who keep on tilling their fields under the different marquises that conquer or exchange their estates with one another.

Year 1820

This date marks the official start of Giovanni Bosca's producing and marketing business, as it proves the receipt relating to the payment of the royal excise of the year 1820.

19th-century second half

The wine world of Canelli makes progress by setting up the classic Brut sparkling process, and it grows up by applying this method to the bottling of the Moscato wine.

Early 20th-century

Thanks to the more and more skilled production techniques they start trading wine in bottles, mainly with the bordering areas of France.

Year 1925

They start making the Vermouth. Exports to Somalia and Ethiopia peaked during the war for conquering Eastern Africa to Italy.

Year 1950

They install the first fully automatic bottling lines. They undersign the first important contract with the U.S.A. that will prove of fundamental significance for the development of the business, which then can target at other markets too, in Northern Europe, Far East, Southern America and Australia.

Why Tosti

In the 50s in the USA, mainly they feel the need for other fantasy trade names to accompany the core brand GIOVANNI BOSCA, in order to avoid the competition of the several distributors. Among others, the trade name TOSTI has met with a big success right from its start both for it recalls the words “TOAST” and “TASTE”, and for it sounds like the word “ASTI”. This, combined with big institutional investments in ads, leads the brand to place second in importance in the U.S.A. At the end of the 80s, in view of the fame achieved on the American market and in order to exploit the synergies with its other markets, with a brave and long-sighted decision the firm resolves to market its sparkling wines under the name TOSTI; in Italy, too, it positively bets on this brand and invests in a strong-impacting ad TV campaign. Today, TOSTI is an important brand of the wine world in Italy and abroad; they make the typical sparkling wines from the grapes still coming to a wide extent from the vineyards of the family Bosca.